Thinking Inside the Box

Posted on December 21, 2007
Filed Under Uncategorized | | Written by Gary Reid

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I’ve just been Reading Thinking Inside the Box (a reader in interiors for the 21st century) one of the editors being a friend/colleague of my wife, who is also mentioned in the book. What stood out was what my pal, Drew Plunkett wrote about design

Shared understanding of the conventions and mechanisms of everyday existence gives interior designers and those who use the places they create a shared sensory language. It is the particular responsibility of designers to enrich the vocabulary of that language to give their audience something that it neither realised it wanted, nor knew it could have.

Applied to creating a web business doing this would, in the words of Guy Kawasaki, place you top right.