The Salesforce Force

Posted on September 17, 2007
Filed Under Uncategorized | | Written by Gary Reid

Last year I was having a conversation with a guy who’s team were putting together a salesforce.com killer - I’m not sure if they have launched yet, but it will have to go some to even pull a thread on saleforce’s jumper.

While jumping through some blogs today, in the long tail, I came across a great little article written by Steve Gershik, Director of Marketing Innovation at Eloqua Corporation, titled Salesforce.com - Gutsy Viral Marketers

Steve asks

So what makes Salesforce’s marketing team so successful?

Exactly, they have exploded into the market, Steve points to three reasons they’ve done well

  1. They let customers do the selling for them.
  2. They make customers into heroes.
  3. They stage magnificent in-person events.

It’s well worth a read.

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